Ruba Al-Faraouna is a multimedia artist, born in the Bedouin village of Shaqib al-Salam, and currently lives in Jerusalem. She has a BA in photography from the Bezalel Academy for Arts and Design, Jerusalem and is a member of Sada, an independent artists movement. 

Her work focuses on sound and visual research, where she utilizes multiple mediums, including photography, video, fashion and installations, in addition to contemporary approaches to presenting information. Al-Faraouna is determined to redefine Bedouin culture as a dynamic living culture that continues to thrive, as opposed to the prevailing colonial and romanticized perception. She does so by artistic means and by highlighting Bedouin female voices and documenting folk songs, lullabies, poetry and ululations to preserve oral histories as a form of resistance.